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I don't know how to sell myself on the letter of intent/purpose of study/personal statement

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Hey guys I have trouble coming up with a good purpose of study letter. To be honest I have no idea how I should approach this letter. I wrote about the school and program and why I wish to study there but at the same time I also sound kind of repetitive since I will be applying to multiple programs that belong to the same University.
My problem is I don't know how to sell myself. I don't know how to paint myself as a confident person because usually I am pretty humble( or that's what I think). I want them to know is what they read is what they get.

I'm talking about graduate programs by the way.

+SB for genuine advice.


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